Channel Optimization

Most manufacturers with an annual revenue less than $100M have an ongoing need to evolve their channel strategy.  We’ve seen that many companies are frustrated with the same sales channel that might have been performing very well only a few years ago.  Our Channel Optimization program is built for the small company trying to build a channel in the security space to larger manufacturers that realize their sales channel is no longer performing as well as it could be.

What is it?

The Channel Optimization improves a security manufacturer’s channel strategy and process into a selling machine that is ideal for business in its current size and growth mode.  Specifically, the program has six phases that assesses the current situation and provides a gap analysis, guides the construction of the new strategy, processes, and tools, and works hand in hand with your organization to ensure full utilization by leadership, the field sales team, and your sales channel.

The result of the program is a properly aligned sales team and sales channel that is addicted to doing business with you and will continually drive demand of your solutions to the market.