There are four basic facets to a good marketing strategy.
- Attract: find ways of bringing in potential customers and getting them interested in your security business.
- Convert: Turn those potential customers into usable leads.
- Close: Convince those leads to purchase what your products and services.
- And Delight: Provide them with a positive experience that will make them not only want to come back for future purchases, but also to tell their friends.
This methodology maps to the five core service offerings Vector Firm offers to our clients:
- Traffic Generation
- Lead Generation
- Customer Acquisition
- Customer Advocacy