Become the Subject Matter Experts
To Everyone In Your Eco-system
Companies don’t gather information about sophisticated security systems in the same manner they research running shoes or summer camps. Find out how Vector Firm Content Marketing services will position your company as trusted advisors and subject matter experts to your technology partners, prospects, clients, and current & future employees.
Why Choose Vector Firm's Content Marketing Program?
The unique aspect about our program is that we target your entire eco-system. We understand their needs relative to the security solutions you offer and develop the right content with the right delivery methods so your customers receive information.
Our program is based on three components: audience, content and delivery methods.
We work with you to understand the audience you want to reach. What types of markets, accounts, the people in those companies and how they learn. This is the foundation of our content marketing effort.
With the right audience defined, we begin to build your content plan. We create and build a content calendar, identify and create content assets that will help position you as trusted advisors and subject matter experts. Content assets we create include Use Cases, Case Studies, Blog Posts, Videos, Infographics, White Papers, Articles and more.
Once our plan is defined and the content ideas are created we deliver across multiple channels to reach your customers. Through blogging, SEO, eNewsletters, Social Media, Social Sharing through your salespeople and more. Educated buyers who see you as their security expert will result in better quality leads, shortened sales cycles and help your company grow faster.