Content Marketing Services for the
Security Industry

Our Goal is to position your company
as Subject Matter Experts

To everyone in your Eco-System

Companies don't gather information about sophisticated security systems in the same manner they research running shoes or summer camps. Find out how Vector Firm Content Marketing services will position your company as trusted advisors and subject matter experts to your technology partners, prospects, clients, and current & future employees.

funnel

Why Choose Vector Firm's Content Marketing Program?

The unique aspect about our program is that we target your entire eco-system. We understand their needs relative to the security solutions you offer and develop the right content with the right delivery methods so your customers receive information.

Our program is based on three components: audience, content and delivery methods.

Audience

We work with you to understand the audience you want to reach. What types of markets, accounts, the people in those companies and how they learn. This is the foundation of our content marketing effort.

Content

With the right audience defined, we begin to build your content plan. We create and build a content calendar, identify and create content assets that will help position you as trusted advisors and subject matter experts. Content assets we create include Use Cases, Case Studies, Blog Posts, Videos, Infographics, White Papers, Articles and more.

Delivery

Once our plan is defined and the content ideas are created we deliver across multiple channels to reach your customers. Through blogging, SEO, eNewsletters, Social Media, Social Sharing through your salespeople and more. Educated buyers who see you as their security expert will result in better quality leads, shortened sales cycles and help your company grow faster.

Strategic Marketing Solutions

Vector Firm's methodology provides your customers with a positive experience that will make them not only want to come back for future purchases but also to tell their friends.

Traffic Generation

Customer Acquisition

Lead
Generation

Customer Advocacy

Reporting/
Analysis

Want to Know More About How Inbound Marketing Can Deliver Customers to Your Security Business?