Sales Training Resources

How Salespeople Should Use Texting

Texting is the easiest form of communicating, and in fact is the most preferred by many customers. Unfortunately, many salespeople still consider it to be unprofessional; however, by understanding when and how to use them, salespeople can leverage text messaging to their advantage and remain professional. Read the article below to discover four times when it is appropriate to text.

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Vector Firm’s purpose is to help system integrators and their technology providers improve their sales and marketing results.

Five Core Beliefs of Modern-Day Selling


Customers and prospects don’t believe they need salespeople anymore.


The primary goal of prospecting is to become known as a subject matter expert.


Purchasing decisions are made by multiple people who may not know the salesperson.


Customers and prospects are distracted more than ever, rarely focused on salespeople.


Salespeople must make their customers successful. Satisfaction and friendships are not enough to maintain the business.

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