There are several reasons that can explain a low success rate in hiring salespeople; however, one reason that often gets overlooked is that companies get fooled during the interview process. Think about it – the job of a salesperson is to impact a company to buy something. During an interview process, they’re selling themselves. Even bad salespeople usually perform well in front of an audience; they typically fail for other reasons.

So, how can companies increase their probability of hiring the right salespeople?