eXpress badging has provided contracted photo ID badging services  and solutions to employers of all sizes for 25 years. Owned by husband and wife team Joe and Laina French, the company also installs, trains and supports photo ID badge management systems from standalone to networked and hosted IDaaS solutions. 

Together, the French’s have built a successful technology services business, but neither had formal executive training. Rather, they run on pure entrepreneurial adrenalin. Although sales were growing and the company had a business plan, Joe was working seven days a week and knew there was a better sales strategy than the one he had learned during his selling days

After an initial assessment, eXpress Badging contracted Vector Firm to deliver ongoing sales leadership coaching. After two years of working together, the two companies have delivered dramatic sales and holistic success. Read the full story below: