Sales Training Resources

VECTOR FIRM’S CONTENT MARKETING & SALES EXECUTION SERVICES TRANSLATE INTO EXPONENTIAL GROWTH FOR VISION SECURITY TECHNOLOGIES

Vision Security Technologies is one of the largest and most reputable security integrators in the Southeast. The company specializes in the design, installation, management, and service of fully integrated security systems utilizing the latest available technologies in video surveillance, access control, audio, and intrusion. With a staff of over 50 industry professionals, Vision has become the go-to integration company for many state and federal government agencies, as well as education, healthcare, retail, manufacturing, commercial and industrial, and utilities clients. When the company sought to enhance its digital media strategy and online marketing presence, it tapped on the expertise of Vector Firm to provide two of its highly successful programs —Content Marketing and Sales Execution. The goal that was set —and met—was to continue on the path of steady growth into the future by aligning its sales and marketing initiatives.

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Why Choose Vector Firm

Vector Firm’s purpose is to help system integrators and their technology providers improve their sales and marketing results.

Five Core Beliefs of Modern-Day Selling

01

Customers and prospects don’t believe they need salespeople anymore.

02

The primary goal of prospecting is to become known as a subject matter expert.

03

Purchasing decisions are made by multiple people who may not know the salesperson.

04

Customers and prospects are distracted more than ever, rarely focused on salespeople.

05

Salespeople must make their customers successful. Satisfaction and friendships are not enough to maintain the business.

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