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Westminster, Colo. – 3/19/21 – PSA (, the world’s largest systems integrator consortium, announced today that Chris Peterson will present two sessions at TEC 2021 May 3-6, 2021, at the Sheraton Downtown Denver. Over 100 sessions are being offered to attendees during the four days of education.

Peterson, will be presenting the following two sessions:

  • Fifteen Ideas to Leading a Virtual Sales Call
  • How to Handle Objections in the 2020’s

“PSA TEC is the one event I will never miss” claimed Peterson. “It fits in that sweet spot of providing a significant amount of valuable content, but still being intimate enough to have real conversations.”

TEC 2021 education will focus on providing essential takeaways for attendees to stay relevant in the changing market. Tracks dedicated to job function support industry topics such as cybersecurity, managed services, leadership and sales efficiencies. The educational content includes sessions for systems integration professionals with a small in-person presence for executives of PSA and USAV member and owner companies and a virtual conference open to all levels of systems integrators. A complete list of sessions can be found at

“The presenters and courses we have compiled for TEC 2021 are among the best and most relevant in the industry and will provide valuable insight to our attendees,” said Anthony Berticelli, vice president of operations at PSA. “The focus on both personal and professional development will be beneficial to all systems integration companies, and we are excited to be going one step further this year by offering the courses on-demand for three months following the event.”

Register to attend and find more information about TEC 2021:

*Course date and time subject to change.


About PSA
PSA is the world’s largest systems integrator consortium made up of the most progressive security and audio-visual systems integrators in North America. Combined, PSA members boast over 500 branch locations, employ over 13,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations.

PSA’s mission is to empower its owners to become the most successful systems integrators in the markets they serve. PSA brings this mission to life by partnering with industry leading product and solution providers, delivering unparalleled education and training programs and by offering a variety of distinctive services that can enhance any company’s operations. Learn more at


Media Contact:
Candice Aragon

Director of Marketing
PSA Security Network
Office: 303-450-3467


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