Modern Selling: How to Ask a Customer About Their Budget
If you feel 100% positive about your relationship with a customer and comfortable with the conversation, then directly ask them: “What is your budget for this project?”
For the other 90% of the time, remember Customers do not think they need salespeople anymore, so if you offend them with a direct question, they will simply get online and find someone else.
So, how do you ask about the budget? Indirectly with a series of three questions I share in the article below. (If you don’t get the answer after these three questions, no one else will either).
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Five Core Beliefs of Modern-Day Selling