Sales Training Resources

Modern Selling: How to Ask a Customer About Their Budget

If you feel 100% positive about your relationship with a customer and comfortable with the conversation, then directly ask them: “What is your budget for this project?”

For the other 90% of the time, remember Customers do not think they need salespeople anymore, so if you offend them with a direct question, they will simply get online and find someone else. 

So, how do you ask about the budget? Indirectly with a series of three questions I share in the article below. (If you don’t get the answer after these three questions, no one else will either).

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Why Choose Vector Firm

Vector Firm’s purpose is to help system integrators and their technology providers improve their sales and marketing results.

Five Core Beliefs of Modern-Day Selling


Customers and prospects don’t believe they need salespeople anymore.


The primary goal of prospecting is to become known as a subject matter expert.


Purchasing decisions are made by multiple people who may not know the salesperson.


Customers and prospects are distracted more than ever, rarely focused on salespeople.


Salespeople must make their customers successful. Satisfaction and friendships are not enough to maintain the business.

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