Sales Training Resources

Improve Sales with One Easy Question

Great salespeople understand the moods of stakeholders and base their behavior on those moods.

Unfortunately, this skill isn’t natural for all salespeople; thus, we created a method of encouraging customers to reveal their moods to us by asking one, simple question.

So What’s The Question? 

Upon greeting your customer, ask them “Are you ready for [fill in the blank]?”

There is always something to be ready for, depending on the time of year. For example, “Are you ready for the Super Bowl, or Valentine’s Day, or warmer weather, etc.?”

If they run on about a Super Bowl party, then they are ready to socialize. If they blow off your question and ask you how long your meeting will last, then they are in a task-oriented mood.


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Why Choose Vector Firm

Vector Firm’s purpose is to help system integrators and their technology providers improve their sales and marketing results.

Five Core Beliefs of Modern-Day Selling


Customers and prospects don’t believe they need salespeople anymore.


The primary goal of prospecting is to become known as a subject matter expert.


Purchasing decisions are made by multiple people who may not know the salesperson.


Customers and prospects are distracted more than ever, rarely focused on salespeople.


Salespeople must make their customers successful. Satisfaction and friendships are not enough to maintain the business.

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